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Home >  Kids In Distresses Situations > KIDS

KIDS | Kids In Distresses Situations

By purchasing items with the Toy Squares or Elephant design thanks to you, thanks to you, Tykecoon will donate to Kids In Distressed Situations.

The TOY SQUARES represent the variety of programs KIDS offers as well as the variety of kids they help. From fashion to food to disaster relief KIDS is there for kids and their families. The ELEPHANT represents strong family ties. They are providers and protectors. Another reason the ELEPHANT was chosen is to realize the old cliché, "It is hard to ignore the 800 lb. 'elephant' in the room." Meaning problems don't usually disappear by themselves.

Programs like KIDS help alleviate troubled situations and hopefully all of us help when we can.

Mission Statement for K.I.D.S. Kids In Distressed Situations, Inc. (K.I.D.S.) is a global charity of leading retailers, manufacturers, and licensors of children's and youth products, in partnership with major foundations, committed to helping improve the lives of children and their families who are ill, living in poverty, or are the victims of natural disasters.

 "Promise!? Cross Your Heart...?" In the world of a child, the Promise is sacrosanct: One's word given is meant to be kept. In every story told to a child, the hero makes a promise and sees it through: Slay a dragon, rescue a princess, make a quest and return with the grail. In real life, so sadly often, the Promise becomes a Story; and promises made to children surviving tragedy and natural disaster dissolve into fiction ... with the real, resulting tragedy being the growing expectation of disappointment in each child's heart. K.I.D.S. makes promises that are kept. The time, money, resources and commitment made to children through us retain 100 percent integrity: providing books, clothing, educational games and materials, and toys; and nurturing human contact and the necessities for a renewed, optimistic and happier outlook and life. We make Big Promises; we keep Big Promises. Join us in our work.

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